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Keyword research is The cornerstone of any successful SEO strategy.
You need to know which keyword to target and how competitive your market or niche is. It is also vital that you understand why your customers use specific keywords in Google - what do they expect to find?
Learn more about Keyword research
Proper keyword research makes it easier to rank in the Search Engines - if you target a long-tail keyword, it is often less competitive and easy to rank in Google. Here are some articles about keyword research and which tools you can use.
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